Wemo is the simple approach to a smarter home. They make easy-to-use products that let you connect everyday household items like lamps and small appliances to your phone, so you can control your stuff from anywhere.
We evolved the brand identity, getting rid of the old wordmark and making the app tile the primary icon. We developed a brand video and a couple ad spots highlighting a handful of their feature products. We redesigned their website introducing an e-commerce platform. And we refreshed their general packaging and Apple Store specific packaging—simplifying them to highlight the product ID and app features.