This Belkin social campaign was all about rethinking the tagline and figuring out what it means to the brand more so than the consumer. What we found was color, movement, purpose and cheekiness.


We defined what the Belkin persona is: Personable.

We defined how the persona felt: Contemporary.

We wanted to create surprising visual interactions, intriguing hints of stories and unconventional settings and staging.

With an emphasis on dynamic composition and perspective, we brought Belkin to life.

© 2019 theWKND Design Studio